Increase Your ranking with Google, Bing and Yahoo.
SEO, (Search Engine Optimization) comes in a wide variety and are often confusing to most. Some services promise you the moon, guaranteeing top search results on Google, Bing and Yahoo.
If your business name is unique, for example “Lopshire Flowers,” you are most likely going to be first on any search engine. If however you want to be first when someone looks for “Fort Wayne Florist,” that’s an entirely different matter. In the latter, Lopshire shows 5th on the first page of Google, and comes in on the third page of results on Bing.
One simple item that can improve your results is the naming of images, and the proper use of “ALT” tags. On their web site, Lopshire’s logo is named “14-2687AA_hp.gif.” A company that comes in number two on BING, FindaFlorist.com uses this image name for their listing for a local florist, “send-fort-wayne-flowers-bouquet5.gif.” And for another local florist, they use “fort-wayne-flowers-bouquet1.gif.” Additionally, they deploy use of “ALT” tags properly. In the last case, they use “alt=”Fort Wayne Flowers.” Search engines pickup on these, and it can dramatically improve your results.
These are just two examples of optimizing your site for search terms that may help you get “localized traffic” to your web site.
Contact us today and we’ll tell you more.
