We can help protect your reputation from unwarranted and false online reviews, and drive results to Google that reflects the truth about your practice, and, your reputation.

• We perform a comprehensive social media and search engine communications plan and review.
• We publish your professional profile to websites targeted for their appropriateness to your desired online image.
• Your profiles are optimized to maximize their ability to appear in search results for you by name, and/or practice name.
• Professional copywriters create biographies that are distributed to Web properties. Client approves all bios.
• State of the art search engine optimization of bios, personal content and websites.
• Active promotion or de-emphasis of existing Web content.

We will assess your situation, develop a strategy and then implement a campaign to push down negative results and build up your brand image through the use of micro-sites, blogs, social media, forums, press releases, articles and SEO in surgical way that gets results.

Social media has seen a huge explosion in popularity and user numbers get larger every minute. Over the last few years there has been a substantial increase in the number of websites that are devoted to ranking and reviewing everything from restaurants to radiologists.

Specifically, there has been increase in the number of physician review sites, and with some physicians it can create angst and apprehension. As a medical professional, you should realize that patients are posting their opinions on web sites like Vitals.com, Dr.Score.com and RateMD.com. Imagine someone putting this billboard up on a busy highway.

Defend your health care reputation on the Internet

It’s no different online. Take RateMD.com for example. They have a total of 1,029,652 ratings, (as of 08/28/2010) covering 238,545 doctors. Here’s one recent rating on a doctor:

I went there last month as a result of a referral. All I needed was my blood pressure checked and my prescription renewed. On the day I went, it was 91 outside. Inside the packed waiting room, it felt like 85, or hotter. After 1 hr 15 mins, I was ushered into an exam room to wait 45 mins more. The nurse took my BP 128/76. I was floored, I had been off my meds 2 months. 2nd time 127/74. Wow. The doc wrote the script anyway. I asked her about the heat, and she said she refused to turn the A/C below 78, made “her” uncomfortable. She even had a lockbox on the thermostat, (pointed out by a staff member). I went to pay by credit card, the desk person said, “she’s too cheap to taken credit cards). I went home and took out my BP machine. I was shocked, (had not taken it in months). It read 196/98. I went to Wal-Mart, it was 194/96, went to CVS, 197/95. I called, talked to nurse, she blamed the other machines. Promised to have doc call, I never heard from her and also never got a bill.

The positive ratings outnumber the negative, so we advise you to encourage the use of doctor-rating sites. Keep in mind, it’s impossible to prevent patients from using websites that rate doctors. However, doctors can work to their benefit by determining which sites provide the most reputable and relevant information and then directing patients to them.

You should also consider having an open and active email address specifically for patient communications. While this will not completely eliminate ticked off patients or those with an ax to grind, sending a simple email to a patient after an appointment, making a brief follow-up call or sending out a mailer a doctor goes a long way towards stealing someone’s righteous complaint.

Consider a well-placed sign that invites patients to express themselves via email, and maybe combining it with the necessary forms. This can have a tremendous affect towards making people feel more comfortable talking to a doctor or his staff about their experiences, rather than the entire Internet.

You may also want to consider our Reputation Defense program. Click here to read about this service.